Purchasing Power
Wednesday, May 6th, 2009At Thanksgiving Coffee Company, and with respect to Mirembe Kawomera in particular, we talk a lot about voting with dollars. Buying Mirembe Kawomera coffee offers consumers a chance not only to support Fair Trade, not only to buy certified organic (and kosher and halal), but also to participate in an amazing shared vision for peace.
I had a chat yesterday with a woman in Lancaster County, PA who is organizing a program for her church pre-school’s moms group. She was building the program around a recent purchase of hers, the “Better World Shopping Guide”. If you aren’t familiar with this epic pocket guide of how to be a wiser and more diligent consumer you really ought to have a look: http://www.betterworldshopper.com.
Now in its second edition, the guide offers consumers viable information about big and small businesses and their practices; which commodities to be most mindful about, and various lists and resources for shoppers to refer to. In assessing business practices the guide focuses on five categories: Human Rights, the Environment, Animal Protection, Community Development, and Social Justice. In a world where green branding has quickly overshadowed green standards it is an asset to have a reliable resource helping us make informed decisions.
The woman in Lancaster County reached out to Thanksgiving because we appear in the “Coffee” section of the guide as well as occupying the number 6 spot on the Better World Shopper website list “10 Small But Beautiful.” It was fantastic to have a conversation with someone who was really thinking about the big picture, how our purchasing power has impact. Not just for the consumer, not just for the vendor but at every point along the supply chain and beyond.
Thanksgiving Coffee works diligently to maintain high ethical, environmental, and social standards in all that we do. Right down to composting our coffee grounds on site in our worm farm for use at the Community Garden in the adjacent lot that the founders Joan and Paul donated land for. Mirembe Kawomera coffee is no exception. We have worked with the farmers to improve their product so that it costs us more. Seems counter-intuitive for a small business like ours, and yet, we are thrilled to be paying $1.85 per pound this year instead of the $1.61 we have paid in the past.
Just like you, we are buying these beans and voting with our dollars.
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