Mirembe Kawomera meets hip-hop's heavyhitter Brother Ali
In my unique position of creating a person-to-person market for Mirembe Kawomera “Delicious Peace” I get lots of suggestions for growth strategy. “Do you know who you should really talk to? (Fill in the blank with famous celebrity-activist name).” Sure. I’d love to talk to that person, just tell me how to reach them.
Early last week, my mother suggested I get in touch with Brother Ali, an amazing hip hop artist whose work I’ve been following since 2004. She had heard an interview with Brother Ali on NPR and, like so many of his fans, was drawn to his thoughtful messaging about loving ourselves, our neighbors, and promoting peace. The values on which the Mirembe project has developed and Brother Ali’s positive messages certainly have a lot in common. I thanked her for the suggestion and then went about my business. How could I actually reach him?
Historically, this project has had little success cold calling big name people. I went to Ali’s website and checked out his tour schedule for the promotion of his new album Us – one I had already bought and had been listening to (the track Crown Jewel particularly) on repeat for the better part of a week. On Friday, October 16, he was going to be performing in Santa Cruz (not exactly a stone’s throw from Fort Bragg but a feasible location nonetheless). I had never seen Brother Ali live, he would be performing with other Rhymesayers artists: Tokie Wright and Evidence of Dilated Peoples. Best case scenario I would maybe get a minute of Ali’s time to tell him about the work we were doing. Worst case scenario I’d catch some underground hip-hop.
The five hour drive to Santa Cruz was well worth the show. It can be hard to find great hip hop performances these days. Beats are over-produced, MC’s are arrogant, and rhymes lack substance….this show had none of that. BK-One spun great beats all night and Tokie, Evidence and Brother Ali all rocked the mic.
Best still was that all of those guys came right out to chat up fans when the show was over. And Brother Ali took my hand and gave me his full attention for a few minutes (in spite of being surrounded by adoring fans making all kinds of requests for autographs, photographs, hand shakes etc). He seemed genuinely enthusiastic about our work and the project. He encouraged me to post to his site and said he would try to get in touch - so far no response to my post yet. Even if nothing comes of it, I really have to give Ali a lot of respect for his sincerity and focus and messaging. We would all be better people if we listened to his words and tried to put them into action in our lives.
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